It has been such a pleasure working with this organization!  The Executive Director has an incredible image for this organization that has been seen by the members already. We have produced many creative designs that have brought the professional image of this organization to a new level.
The Challenge:
The main challenge was to design marketing materials to match the new direction this organization was taking. Although they had their logo established and a website completed, which they relied heavily on. They did not have professional marketing materials to use to solicit new members, sponsors or announce the events they hold though out the year.
The Design:
We began with branding to solidify first. We designed and unified their new professional look by creating the continuity they needed. Once that was completed, we began solidifying and continuing the brand continuity for the marketing materials for the Association Events. We have also produced many digital pieces to used for marketing online.
Design Output:                                                                                                                        
Organization Branding:  Business Cards, Stationary, Brochure, Branded Notecards, Membership Directory
Annual Event:  Save the Date, Registration Materials (Operators & Associates), Sponsorship Materials, Advertising Layout, Event Program, Conference -at-a Glance, Sponsor Recognition Posters
Signage: Retractable Banner, Tear-Drop Flag Banner
Awards:  The Lifetime Achievement Award
BRanded Materials
2017 Conference Materials
2018 Conference Materials
The Result:
NAMO members and sponsors have responded to positively to the new marketing materials that have been designed and they have great selling tools when they refer the Association to their peers to join NAMO. 
Membership and sponsorship for NAMO has increased 40%. Attendance for the Annual Conference has been so "sold out" meaning they continually fulfill their contracted room blocks and food & beverage numbers.  With the new professional look, the organization has also attracted strong trainers and leaders in the industry to address and/or train the members on the latest updates and processes in the motorcoach industry.
Cyndee Wilson’s work impressed me on so many multiple levels. She had an uncanny sense for what I was pondering but hadn’t yet said aloud, really listened effectively to what I was seeking, brought forward beautiful design ideas for my consideration, and did it all in a timely manner and with excellent communication skills. How could so many terrific characteristics and abilities find their way into one graphic designer? I recommend Cyndee unequivocally and continue to work with her on all of my graphic design needs.
Cyndee, delivers a rare combination of creative conceptualization and incredible design – and I am continually thrilled with the results!
Working with her is effort less - she has the business savvy to quickly grasp concepts and turn out exceptional visuals with very little revision required - and all within the committed deadlines. I can't say enough about the quality, the speed, the attention to detail and the effectiveness of her work!"
Mary Presley
Executive Director
National Association of Motorcoach Operators
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